Dear Business Owner,
'Finally, Blogging For Baby Boomers Demystified'
No Technical Jargon Required
If you're like many business owners you may believe that blogging is only for elite writers or crazy people who 'spill their guts' about every detail of their personal lives and would do nothing to build your business or add to your business valuation.
It's not your fault if that's what you think, because hype and myths abound when it comes to business blogging. This letter reveals the facts so you can make your own informed decision about the value of blogging as a marketing tactic for your business.
Do any of these issues sound familiar to you?
Do any of these issues sound familiar to you?
- You have a website that is NOT ranking on the first page of Google or other search engines and know you need to if you want to generate more traffic and more business...
- You're tired of internet information and training that uses too much jargon, and promises the moon, but fails to deliver...
- You're wanting to get your website ranked high in the search engines, but are afraid because you know you if you do things the wrong way it can actually hurt your search engine rankings...
- You're starting to realize that your future business growth will be limited, unless you learn how to use content marketing (blogging) to get your sites high in the search engines to get a steady stream of new prospects and clients...
- You know that unless your website ranks high in the search engines, you won't be getting as many prospects visiting your website as you need to build your business value...
If so, then this is the event for you, because my coaching has gotten my clients ranked on the 1st page of the search engines for many top, competitive keywords, in many top competitive markets.
First, what is a business blog?
A blog is a place on your website where you can easily and frequently add short, informative articles or instructional videos about your industry, product or service. You do this via a content management system [CMS]. If you can use Microsoft Word, you can use a content management system.
How is a blog useful for your business?
Three of the many reasons include:
- Search engines rank more highly those pages with fresh updated content, making it easier for your prospects to find you before they find your competitors. That's also why you want your blog to be integrated with your website rather than being hosted on a different website.
- People who are looking for information about your products or services appreciate fresh, updated content also, and are more likely to revisit your blog which leads to further search engine promotion. Search engines promote sites with frequent, relevant content updates and frequent visitors.
- Your blog posts are an opportunity for you to establish your expertise and credibility as an authority in your industry.
If you're still wondering why you would even bother to invest your valuable time and effort into blogging for your business, then these startling facts from Australian research in July 2011 may shock you. In the survey blog readers revealed that:
- 89% are swayed by a blogger’s review of a product or service and would like to try it for themselves.
- 89% make the purchasing decisions in their household and of these, 87% have learnt about a new product or service via a blog.
- 90% pass on blog information to family and friends.
- 92% have used a search engine to find out more about a brand after reading about it on a blog post.
- 78% agree that blogs are a better source of information than traditional and mainstream media.
As a business owner you may easily recognise the truth in the survey results, but how do you take action on that information? Where do you start?
Because I've been asked that question so many times at my live workshop series on Getting Found On Google, I have finally agreed to conduct a webinar series specifically to answer those questions and more. The series will consist of three webinars, each running for one hour, and will include question-and-answer time.
Here's just some of what you'll discover in your three sessions of 'Business Blogging Secrets Revealed'...
FREE Study Guide
Session 3
How To Blog For Online Presence & Business Profits
- Course overview
- Discover the top 3 easy ways to get content for your blog
- Learn how to choose the best length for your blog posts
- Identify the ideal frequency and times for publishing your posts
- Pinpoint the little things that count if you want to please Google - and we all do!
- Identify 3 blogging alternatives if you REALLY can't write!
- Learn which blogging platforms to use and why
- Q & A
Register For The Series Now - Only 15 Seats Available
Testimonials
Leigh Riley
"Karyn not only demonstrated to me the value of blogging, but also how the wording used in the blog was just as important because it could boost search engine ranking. Before, I used to just write articles, but these alone weren't getting me anywhere. Thanks to Karyn, I now I know how to write a blog to elevate my web positioning." The Exit Experts
www.YourBusinessSuccession.com
Andre Latti
"The seminar was jam-packed with useful information, presented in a very accessible style. The social networking aspect of internet marketing was very clearly explained. I came away with several ideas which I was able to implement immediately." Hollywood Bathrooms and Kitchens
www.hollywoodbathrooms.com.au
Fay Rayner
"There is so much competition out there. However good your services are people become side tracked very easily and forget about you. Karyn has taught me how to be in continual contact with my people by blogging." Serenity Lodge Day Spa
www.SerenityLodgeDaySpa.com.au
Muriel Davis
"I had two websites before the one HubSite Builder developed for me, and they both had very low search engine ranking. Since Karyn showed me how to use blogging as a business strategy my site is consistently at the top of the first page of Google for my keywords."Glamour Spot Beauty Salon and Spa
www.GlamourSpot.net
Session 1:
Why Content Marketing (Blogging) Is The Most Effective Way To Promote Your Business
- Course overview
- Why you want to blog as a marketing strategy
- Why you want to blog as a tactic to grow your business valuation
- Why Google loves a good blog and how you can leverage that relationship
- The 3 goals you want for your blog that directly impact your business results
- The 2 types of blog to avoid at any cost and why this mistake may be stopping you from getting found on Google
- Why you want to connect your blog to your social media profiles - you do have them, right?
- Q & A
Register For The Series Now - Only 15 Seats Available
Session 2
What Content To Include in Your Blog
- Course overview
- What type of content works best for your blog visitors
- What type of content works best for search engine optimisation
- The performance myth that you must confront if you want to be #1 in your field online
- What else you could call your blog other than a blog!
- How to optimize your blog for getting found on Google - and what NOT to do!
- How to automate your blog to connect with your readers and customers, saving you hours every month
- Q & A
Register For The Series Now - Only 15 Seats Available
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FREE Bonus Gifts
FREE Bonus #1: Introduction To Social Networking For Business
- FREE 1 Hour Webinar
- FREE Study Guide
- $97 Value
- FREE Appraisal Of Your Existing Website / Blog
- FREE Written Report
- $97 Value
Register Now - Only 15 Seats Available
TOTAL VALUE $391
3 Webinar Series - Just Two Instalments of $97 AUD
Here's To Blogging That Boosts Your Business Value,
Karyn Clarke
HubSite Builder